plus 4, Breast cancer awareness goes viral on Facebook .(.(. with bra color updates - Washington Post |
- Breast cancer awareness goes viral on Facebook .(.(. with bra color updates - Washington Post
- Howell going all out for charity - Pink uniforms, activities to promote breast cancer awareness - Livingston Daily.com
- Colorful Facebook updates raise breast-cancer awareness - Denver Post
- Fruit May Help Prevent Breast Cancer - Post Chronicle
- Harley-Davidson Introduces New Clothing Line to Support Those Touched By Breast Cancer - The Auto Chanel
| Breast cancer awareness goes viral on Facebook .(.(. with bra color updates - Washington Post Posted: 08 Jan 2010 08:05 PM PST Throughout the day, on Facebook pages across the globe, hundreds of thousands of women were freely, willingly, even gleefully sharing the color of the bras they were wearing -- without really knowing exactly why they were doing so. "Robin's egg blue," wrote Jan Schorfhaar. "Beige with slight lace," wrote Melissa Castino Reid. "Black!" wrote Naomi Bebo. Purple. Polka dot. Grimy white. And even as the bra colors went viral -- wildly so -- cyber-arguments erupted about what it all meant. Was so openly and brazenly posting something as intimate as one's bra color an attempt to raise breast cancer awareness? Or was it all just another Facebook time-suck, another "send your friend a snowball" novelty? A meme? It was no game to the people at the Susan G. Komen Breast Cancer Foundation, who were stunned to find themselves the beneficiaries of a Web phenomenon they didn't begin to understand. At the start of Friday, they had exactly 135 fans on their Facebook page. By 5:30 in the evening, they had 135,000. "It would be nice to claim credit for this, but we really have done nothing," said John Hammarley, spokesman for the foundation, who was at first speechless trying to describe the magnitude of that jump in interest. Indeed, the foundation had spent the past two years trying to connect with an audience through social media and not making much progress, even after hiring two staffers dedicated solely to developing ties on sites such as Facebook. "We have honestly just sat back and watched a classic example of a viral phenomenon unfold from sunrise to almost sunset." Hammarley said the foundation got an uptick in donations as well, but they haven't yet sorted out how much they can attribute to the bra color craze. "We really don't care what color you're wearing," he said. "But we will seize the moment." The American Cancer Society, likewise, saw a bump in interest about breast cancer, but was slightly more defensive about the bra color postings. "We are not behind it," said spokesperson Andrew Becker. "And the reason I say that up front is that there was a news outlet in India that was saying we had something to do with it." India. Although tech people at the Komen Foundation spent most of the day Friday trying to trace the bra color phenomenon to its source, they had no luck. They have no idea who started it. Or when. Or, really, why. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.  This posting includes an audio/video/photo media file: Download Now |
| Posted: 08 Jan 2010 01:50 AM PST HOWELL — The idea came at the end of last college basketball season, when the Michigan women's basketball team had a game to promote breast cancer awareness. "They had these pink uniforms on," Howell coach Tricia Clark said. "The next day (athletic director Dan Hutcheson) and I had crossing e-mails. We said, 'What if?'" That question becomes reality tonight, when the Howell girls basketball team will don pink uniforms for its KLAA West Division opener against Milford at the Howell fieldhouse. The game will feature various fundraisers to benefit the Susan G. Komen Foundation, whose Mid-Michigan Division includes Livingston County. Fans are asked to wear pink in what the Highlanders are calling a "pink-out" for the games against Milford. "Our freshmen and JV teams are doing a bake sale, we'll have raffle tickets, and we're selling T-shirts," Clark said. "All the money raised stays in Livingston County, which is that much more important to us. The girls are excited. They've been waiting for this game." Last March, Howell hockey players and coaches dyed their hair pink for the cause, and kept it that way through the state playoffs. Asked about whether the Howell girls ever considered doing the same, Clark's response was immediate. "No," she said, then chuckled and added, with emphasis, "No, no." So they went with the next best thing, pink uniforms the team will wear tonight and at future pink-outs. The team didn't play fall basketball, instead applying that money to the special uniforms. "I think it's a great thing our program is doing," senior Lauren Rhoads said. "A lot of professional and college teams are doing it. I think it's a cool thing to be able to help out that organization." Clark said the team originally had minimal publicity planned, but that changed. "We were going to put out a couple of announcements saying we were doing this," Clark said. "But the student council got involved, they got a bunch of giftcards from downtown. They're doing raffles, the pom (team) is coming in to do a show in pink, our cheerleaders are in pink. We'll decorate the gym in pink. "It's a cool thing," she continued, "because I want to see the community involved in a common cause. Being a female coach and having an all-female staff and coaching females, at one point, one of us is going to be affected, whether it's a mother, grandmother, aunt, sister, or us." Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| Colorful Facebook updates raise breast-cancer awareness - Denver Post Posted: 09 Jan 2010 12:59 AM PST NEW YORK — If you thought there was enough personal information floating around on Facebook, brace yourself. This week, a campaign apparently designed to raise awareness about breast cancer is sweeping the social-networking site with a message asking women to update their status with one simple word: the color of their bra. Facebook Inc. says it hasn't been able to find out who came up with the idea. Andrea Rader, a spokeswoman for the Susan G. Komen for the Cure foundation, said the group was not behind the campaign but called it "a terrific tool for raising awareness." She added: "We just hope people act on it — get educated, get a mammogram." The Associated Press Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. This posting includes an audio/video/photo media file: Download Now |
| Fruit May Help Prevent Breast Cancer - Post Chronicle Posted: 07 Jan 2010 05:33 AM PST Pomegranates may help reduce the risk of some breast cancers, a U.S. researcher suggests. Dr. Shiuan Chen of the City of Hope in Duarte, Calif., says phytochemicals -- found in pomegranates and other fruits -- may help reduce the incidence of hormone-dependent breast cancer. "Phytochemicals suppress estrogen production that prevents the proliferation of breast cancer cells and the growth of estrogen-responsive tumors," Chen, the study leader, said in a statement The study, published in Cancer Prevention Research, found ellagic acid found in pomegranates inhibits aromatase -- an enzyme that converts androgen to estrogen. Estrogen can play a key role in breast carcinogenesis, Chen says. Chen and colleagues evaluated whether phytochemicals in pomegranates can suppress aromatase and ultimately inhibit cancer growth by screening and examining a panel of 10 ellagitannin-derived compounds in pomegranates. Gary Stoner of Ohio State University, who was not involved in the study, says relatively high levels of ellagitannin compounds were required to demonstrate an antiproliferative effect on cultured breast cancer cells and it is not clear if these levels could be achieved in animals or in humans. However, the results are promising and more research in animals and humans is warranted, they say. (c) UPI Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| Posted: 06 Jan 2010 10:59 PM PST Forges Partnership With Breast Cancer Network of Strength(R) MILWAUKEE, Jan. 6, 2010; It's an unwritten rule in motorcycling culture to stop for a distressed rider. Of course, rider ethics go well beyond the open road, as motorcyclists often stop on the journey of life to help those in need - rider and non-rider alike. In the spirit of that support, Harley-Davidson introduced a new clothing line today designed to aid those touched by breast cancer. The new Harley-Davidson Pink Label Collection was inspired by women who have been affected by breast cancer and designed to provide them support during their difficult ride. A portion of the proceeds from the sale of every Pink Label Collection item will help fund the YourShoes(TM) 24/7 Support Center, which is administered by the national non-profit Breast Cancer Network of Strength®. The YourShoes center, which helped nearly 50,000 people in 2008 alone, is staffed by breast cancer survivors who provide immediate emotional relief, at any time of day, to people affected by breast cancer. "Having a strong support system is critical to surviving breast cancer," said Margaret C. Kirk, president and CEO, Breast Cancer Network of Strength. "That's why were thrilled to have the support of Harley-Davidson, as well as their family of employees, dealers and owners. With their help, we can make sure no one faces this disease alone." The Pink Label Collection was conceived and designed by the Harley-Davidson Women's MotorClothes Product Development and Design team. "We were inspired to create the Pink Label Collection by the countless women riders and passengers that we've encountered on the open road and at events who've been impacted by breast cancer," said Kathy Whalen, Category Manager, General Merchandise, Harley-Davidson. "We wanted to create something that honored their personal journey, as well as let them know that they never have to ride alone." The Pink Label Collection is comprised of 12 of the most popular women's MotorClothes silhouettes - each featuring a tasteful touch of pink -- including jackets, pants, eyewear, gloves, helmet, shirts and more. Following are some of the highlights of the collection: -- The Pink Label Leather Jacket (P/N 98160-10VW, $295) combines lightweight leather, a fixed lining, multiple zippered pockets and pink-embroidered graphics. -- Made from 73 percent cotton/27 percent polyester with pink-embroidered graphics, the new Pink Label Activewear Hoodie (P/N 99171-10VW, $60) and Activewear Pant (P/N 99172-10VW, $40) are casually comfortable. -- The 93 percent cotton/7 percent spandex Pink Label S/S Tee (P/N 99175-10VW, $30) is embroidered on both sides and available in XS - 3W sizes. -- Made from 100 percent cotton with an elastic band, the Pink Label Headwrap with Pink Embroidery (P/N 99499-10VW, $15) can be worn as a headband or wrap. To find out more about the Pink Label Collection, or purchase items from the collection , visit your local Harley-Davidson dealership or www.harley-davidson.com/pinklabel. About Harley-Davidson Motor Company Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com. About Breast Cancer Network of Strength Breast Cancer Network of Strength® (formerly known as Y-ME National Breast Cancer Organization) is the oldest national breast cancer organization and ensures, through information, empowerment and peer support, that no one faces breast cancer alone. Network of Strength provides immediate emotional relief to anyone affected by breast cancer through the YourShoes(TM) 24/7 Breast Cancer Support Center. For more information about Breast Cancer Network of Strength, visit www.networkofstrength.org. Peer counselors can be e-mailed or contacted at 1-800-221-2141. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
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